Commenting on the award in the Best Customer Focus category to Darlings of Chelsea, Andrew Areoff, Chairman of the Judges, said:
Darlings of Chelsea has set themselves apart from their competitors with superior customer service. In the extremely competitive retail industry, Darlings of Chelsea excels from the first point when a customer walks into a showroom. Many of the staff have been with the company a long time and they know the business inside out. Many have interior design qualifications as well. Home visits are made to make sure the new furniture will fit and temporary furniture is provided while customers wait for their delivery.